Choose the appropriate diction - For business communication can run effectively

Here's a simple thing that looks easy to do but is complicated when it's being implemented,
because if you choose the wrong word equivalent that triggers a negative or even offensive meaning the other person, then this can destroy you and destroy your reputation company. So it takes preparation to communicate with business partners such as: knowing the background of the interlocutor or the background of the company, and understand the context of the conversation to be discussed, and know the current situation and conditions want to speak so that the message conveyed can be fully received without anyone being offended.

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