Providing Opportunities for Consumers to Interact with Manufacturers - Benefits of Social Media
Criticisms and suggestions can no longer only be submitted via telephone or email from consumers to customers
the manufacturer.
The presence of social media facilitates interaction between producers and consumers.
If consumers want to give some criticism and suggestions, they can go directly to the page
twitter, Facebook or Instagram, to convey their aspirations. In fact, the response that
given from the manufacturer is also very fast. Likewise with manufacturers, if they have
promos or gifts for loyal consumers, they can easily post them on
social media. Now the interaction between the two has really become very easy. Even,
American society, which is known as a developed country, also strongly agrees with this.
One study conducted by Cone Business showed that “93% of the population
Americans believe that companies should have a presence on social media sites and 85% believe
that these companies should use social media services to interact
with consumers". From the research respondents obtained the following data:
- 60% of Americans regularly interact with companies on social media sites,
- 43% of consumers say that companies should use social media to
solve consumer problems, and
- 41% believe that companies should use social media platforms to solicit feedback
feedback about their products and services.
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